Link building agency vs DIY for an early-stage SaaS?
For an early-stage SaaS, do the free directory and launch-platform work yourself and consider an agency only once you need editorial links at scale. As of 2026-10-20, 165 of 223 directories with known pricing in LinkPing's library are free, so the first layer needs time, not budget.
Updated Markdown version
| DIY | Agency | |
|---|---|---|
| Cost | Your time | Monthly retainer or per-link fees |
| Control | Full | Depends on reporting |
| Best for | Directories, launches, communities | Digital PR, guest posts, outreach at scale |
| Risk | Slow progress | Low-quality or paid-link tactics |
When an agency makes sense
- You have a product with traction and need editorial coverage.
- You can evaluate their work: ask for example links, not a count.
- They explain how they get links; avoid vague "proprietary networks".
LinkPing has no data comparing agency and DIY outcomes, so this is guidance based on the structure of the work.
Related directories
Related questions
- How much should a SaaS spend on backlinks in its first year?
- Manual vs automated directory submission: cost and time?
- LinkPing vs ListingBott vs LaunchDirectories: which submission service fits?
Source: LinkPing directory library snapshot 2026-10-20. Figures update when the snapshot is refreshed.
Frequently asked questions
What should an agency report?
Live URLs, link attributes, the site's traffic and the date each link went live.
Can I start DIY and hire later?
Yes, and it makes briefing an agency easier because you already know your niche.